Why we exist
For too long, women in midlife have been met with a shrug. It's stress. It's your age. It's all in your head. We don't believe that, and we think you deserve better than a guess. Peritale exists to give you a clear picture of what your body is going through, built on your own data.
What we believe
You are not lazy. You are not crazy. Something in your body shifted, and you deserve to see it.
The fog. The 3am wake-ups. The rage out of nowhere. The word that won't come. For years the only answer has been "it's your age, it's stress." That answer has cost women years of their lives, quietly losing themselves in their forties because no one stopped to look closer.
We think that is unacceptable. So we built the thing we wish every woman already had.
Our mission
Peritale is here to give every woman in this stage the four things she has been denied. Not a diagnosis. A way to understand what she is feeling, and the power to do something about it.
That this is not just who you are now. Something shifted, and you can come back into focus. The first step is seeing it clearly.
A clear, plain-language picture of your own signals, so you can finally point to what is going on instead of being told it's nothing.
About twenty simple things, one a day, for your mind, body, senses and calm. Small ways to take the wheel back, on your own terms.
A summary to bring to your doctor, and a way to watch your own picture move over time. So you walk in understood, and you stay in charge.
No woman should begin her descent at forty because an entire field met her with a shrug.
That belief is the whole reason Peritale exists. We replace the shrug with your own data, so you can understand what you are feeling and feel like yourself again.
Built on real measurement, not vibes
How we choose our words
The honest truth is that no one today knows, with certainty, exactly what is and isn't connected to this stage. We will not pretend otherwise. What we can do is replace guesswork with answers built on your own data, with as little bias as possible. That is a wellness picture, not a verdict.
Peritale is a general wellness product, not a medical device. It is not intended to diagnose, treat, cure, or prevent any disease. We say "associated with," not "causes." We say "may," not "will." And your healthcare provider is always your best resource for medical concerns.
We respect both the women who use Peritale and the science behind it, so we hold ourselves to careful, evidence-based language. As our research grows, our picture gets sharper. We would rather be trusted than impressive.
Peritale is a product by MARKABLE Ltd.
Who is behind Peritale
Peritale is built by a team that spans women's health, data science, product and clinical practice. Real names, real credentials, and a physician who reviews the health content we publish.
Founding team
Founder & CEO
Founder and CEO. She spent over fifteen years leading strategy for major consumer brands, including a role as marketing director at Unilever, before turning to women's health. She holds an MBA and a BA in Communication and Management. She started Peritale so women in midlife would get a clear, data-based picture instead of a shrug.
Connect on LinkedIn →Co-founder & CTO
Co-founder and CTO. He brings close to fifteen years in full-stack development, scalable cloud platforms and DevOps, with past engineering leadership at AudioCodes and Coronet. He holds a BSc in Computer Software Engineering and leads Peritale's technology, security and data-privacy compliance.
Connect on LinkedIn →Co-founder & Chief Product Officer · PhD
Co-founder and Chief Product Officer. She holds a PhD in Medical Sciences, an MSc in Biochemistry and a BSc in Life Sciences from Tel Aviv University, with more than a decade in product leadership across health and life-science companies. She sets the product vision and shapes how Peritale turns data into a clear picture and tools a woman can actually use.
Connect on LinkedIn →Advisors
AI Advisor · PhD
AI advisor. A researcher in artificial intelligence, deep learning and computer vision, with a PhD in Computer Science from Tel Aviv University. He previously led research at a deep-learning company acquired by Intel and worked as an applied scientist at Amazon. He guides the science behind Peritale's facial-signal analysis.
Connect on LinkedIn →Medical Advisor & Reviewer · MD
Medical advisor and clinical reviewer. A specialist in obstetrics, gynecology and women's health who heads a hospital women's health department and has practiced in leading IVF units in Israel. He reviews Peritale's health-related content and advises on its clinical direction, with a focus on perimenopause and menopause care.
Connect on LinkedIn →Seven minutes to your first clear picture. A month to see yourself move.
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