At Markable Ltd. (the “Company”, “Markable”, “we”, “our” or “us”), operating the brand Peritale, we recognize that privacy is important. This privacy policy (“Privacy Policy”) applies to access to the website available at www.peritale.online (the “Website”) and/or the Peritale web application (the “Web App”) and/or the use of the services available through the Website or Web App (collectively, the “Services”).
This Privacy Policy (together with any other documents referred to in it) explains how any personal information we collect about you, or that you provide to us, will be used by us when providing our Services and carrying out our functions.
We are committed to ensuring that personal information is held fairly, lawfully and securely in accordance with applicable privacy laws and regulations, including:
“Personally Identifiable Information” (“PII”) is information that can be used on its own or with other information to identify an individual. When you, the user (the “User”), use the Services, your PII will be processed subject to the terms of this Privacy Policy. Please read this Privacy Policy carefully to get a clear understanding of how we organize, collect, use, protect or otherwise handle your PII.
You are not legally required to provide PII; however, in order to enable you to access and use the Services, we require that you provide certain PII pursuant to this Privacy Policy. In the event that you refuse to provide such PII, we may be unable to provide the Services or parts thereof.
By using the Services, you acknowledge and explicitly consent that your PII may be stored, processed, used, held and managed by Markable Ltd. and/or on our behalf, by digital or other means, in accordance with applicable law and this Privacy Policy.
We collect PII that you voluntarily provide to us and/or to which we gain access in the course of your use of our Website or Services, including by automatic means.
PII you disclose to us voluntarily:
We collect PII that you voluntarily provide when you register, use the Services, upload content, complete wellness assessments, respond to surveys, or otherwise contact us. The PII we collect depends on the context of your interactions with us, the choices you make, and the features you use.
Information automatically collected:
We automatically collect certain information when you visit, use or navigate our Website and Services. For more details, please see Section 9 (“Tracking and Cookies”).
The Website and/or Web App may collect, process and use PII. The legal basis for such processing may include your consent (including explicit consent for biometric data where applicable), performance of a contract, our legitimate interests, and compliance with legal obligations.
Types of PII that may be processed include, without limitation:
Data about your use of the Website and Services, including IP address, browser type and version, operating system, referral source, visit duration, page views, navigation paths, and frequency of use. This data is used to operate, analyze, secure, and improve the Services.
(a) Visual inputs: We may collect a photo (selfie). In certain cases, and only if you choose to provide it, we may also collect a short video or a brief audio sample.
(b) Facial scan data: Facial scan data derived from visual inputs may be processed to generate wellness and self-tracking insights. Such data may constitute biometric information depending on applicable law.
(c) Additional assessments: The Services may include additional wellness assessments, including cognitive and attention-related tasks and structured symptom tracking entries that you choose to provide.
All such data is processed solely for wellness and informational purposes. The Services do not provide medical advice, diagnosis, or treatment and are not intended to be a medical device.
We may use cookies and similar technologies as described in our Cookie Policy.
When registering, you may be asked to provide your name, email address, contact details, and other information necessary to operate the Services, ensure security, and communicate with you.
Information you provide to subscribe to email notifications or updates, subject to your consent where required.
Information contained in communications you send to us, including support requests and feedback.
We may collect and retain aggregated or anonymized information that does not identify you, for analytics, research, and service improvement.
We may process PII where required by law, court order, or to establish, exercise or defend legal claims.
Please do not provide us with PII of another person without that person’s explicit consent.
We may disclose PII to:
We do not sell biometric data and do not share identifiable personal data with third parties for research or partnerships without your explicit consent.
Your PII may be processed in Israel, the United States, and other jurisdictions. Where required, international transfers are conducted using approved safeguards, including adequacy decisions and standard contractual clauses.
We retain PII only for as long as necessary to fulfill the purposes described in this Privacy Policy and to comply with legal obligations.
Biometric and facial scan data is retained only as long as needed to provide the Services and for no longer than three years following termination of your use of the Services, unless a shorter retention period applies or deletion is requested where applicable.
You may have rights under applicable law, including the right to access, rectify, erase, restrict processing, object to processing, data portability, and withdraw consent. Requests can be submitted to revital@markable.life.
Where required, we will obtain your consent before using your PII for secondary purposes such as marketing. You may withdraw your consent at any time.
We implement reasonable technical and organizational measures to protect PII, including encryption and access controls. However, no system is completely secure.
We use cookies and similar technologies to improve user experience and analyze usage. You may control cookies through your browser settings or applicable consent tools.
We comply with applicable laws governing commercial email communications and provide opt-out mechanisms in all marketing emails.
For California residents, additional rights may apply under the CCPA and CPRA, including rights relating to sensitive personal information. We do not sell personal information.
Third-party service providers used by us may process PII only as necessary to provide services on our behalf and are subject to contractual obligations.
Our Services may contain links to third-party sites. We are not responsible for their privacy practices.
The Services are intended for users aged 18 or older.
For Israeli users, the laws of the State of Israel apply. Exclusive jurisdiction is vested in the courts of Tel Aviv–Jaffa.
We may update this Privacy Policy from time to time. Material changes will be communicated through the Services or by other appropriate means.